Senior Demand Generation Manager

The role

You will own the inbound and marketing-sourced pipeline goals end to end. You will manage paid media, HubSpot nurtures, the email calendar, and integrated campaigns to turn the audience into revenue.

What you will do

• Own the inbound and marketing-sourced pipeline goals end to end.
• Manage paid, HubSpot nurtures, the email calendar, and conversion across the funnel.
• Test, optimize, and report on program performance.
• Take integrated campaigns to market including webinars, gifting, and account playbooks.
• Partner with Product Marketing and Content on campaigns.
• Influence campaign strategy for each vertical alongside Sales.
• Open new channels and audiences including product-led and self-serve entry points.

Required qualifications

• 6+ years in B2B demand generation, owning a pipeline or revenue number.
• Hands-on experience running integrated campaigns across paid, email, web, and content.
• Experience doing own attribution and funnel analysis.
• Understanding of email as a demand generation channel.
• Experience building, testing, and optimizing nurture and lifecycle programs.

Nice to have

• experience in media or advertising sales
• product-led or self-serve motions
• selling to marketers

Benefits

• Base and bonus paid in cash
• Biannual team offsites
• Flexible PTO
• Comprehensive medical, dental and vision benefits with a 100% paid option
• Empower 401(k) Plan
• Paid Parental Leave
• Home Office Stipend
• Learning & Development Stipend

Before you apply

• Tell us if you need any accommodation at any point in the process.

About the company

TLDR is a bootstrapped, profitable company with a mission to increase tech's signal-to-noise ratio through a network of tech newsletters. The 30-person team includes alumni of Stripe, Spotify, TikTok, Amazon, and Google.