Brand & Editorial Marketer

The role

You will build a content engine by turning positioning and audience insights into compelling content. You will define the brand voice, own the editorial strategy, and create assets that support Sales and brand growth.

What you will do

• Define TLDR's voice and brand story
• Own voice and tone guidelines
• Shape executive and thought-leadership content
• Own editorial strategy and story pipeline
• Build the content calendar
• Develop themes and stories for social, Growth, and Demand Generation channels
• Transform audience and performance data into trend reports and predictions
• Develop B2B assets for Sales and Account Management
• Create consumer-facing brand work and test new formats like video
• Ensure consistent voice across the brand by partnering with curators

Required qualifications

• 7–10 years of content or editorial experience
• Deep expertise in either B2B SaaS or media/newsletters
• Experience owning an editorial calendar
• Experience developing brand voice and tone
• Experience writing and editing across long- and short-form content
• Strategic, data-informed approach to content using metrics like traffic, CTR, engagement, and attribution
• Cross-functional experience partnering with Sales or Account Management
• Experience managing freelance or contract writers

Nice to have

• Built a content function from the ground up
• Worked in digital media or newsletters
• Owned both B2B buyer content and consumer brand storytelling

Benefits

• Base and bonus paid in cash
• Biannual team offsites
• Flexible PTO
• Comprehensive medical, dental and vision benefits with a 100% paid option
• Empower 401(k) Plan
• Paid Parental Leave
• Home Office Stipend
• Learning & Development Stipend

About the company

TLDR is a bootstrapped, profitable company with a mission to increase tech's signal-to-noise ratio through a network of tech newsletters. The 30-person team includes alumni of Stripe, Spotify, TikTok, Amazon, and Google.