Performance Marketing Manager (Taiwan-Based) - Finance

The role

The Senior Performance Marketing Manager will own and drive paid media strategy, execution, and performance across multiple financial services verticals. This role focuses on scaling customer acquisition through paid search, video, display, and emerging advertising platforms.

What you will do

• Own paid media strategy, execution, and performance across multiple business verticals.
• Develop and manage campaign structures across SEM, YouTube, Display, OpenAI, and other emerging advertising platforms.
• Define campaign objectives, bidding strategies, audience targeting, budgets, and conversion events.
• Manage campaigns end-to-end, including setup, quality assurance, budget pacing, troubleshooting, testing, and optimization.
• Leverage AI tools to accelerate creative development, generate data insights, build landing pages, and improve marketing efficiency.
• Analyze campaign performance, including CTR, CVR, revenue, CAC, CPA, ROAS, funnel performance, and lead quality.
• Identify tracking, attribution, and conversion issues, making data-driven budget allocation and optimization decisions.
• Develop recurring performance reports and communicate results, insights, and business impact to leadership.
• Partner with Data and Engineering teams to improve measurement, conversion events, and resolve discrepancies.
• Lead creative strategy, develop creative briefs, and establish creative testing roadmaps.

Required qualifications

• Must be based in Taiwan
• Must be available to work US Eastern Time hours
• English level: B2 or higher (advanced English)
• 5+ years of experience managing and optimizing paid search campaigns
• Proven experience scaling significant advertising budgets while maintaining or improving CAC, CPA, ROAS, and revenue performance.
• Hands-on experience building paid media strategies from scratch
• Strong understanding of performance marketing metrics, including lead generation, revenue, ROAS, CPA, CAC, and conversion funnels.
• Practical experience using AI tools such as ChatGPT, Claude, and Gemini
• Experience with video advertising platforms and formats, including YouTube, short-form video, and emerging advertising opportunities.
• Strong analytical skills, including funnel analysis, attribution, conversion tracking, performance troubleshooting, and backend data analysis.
• Experience developing creative briefs and providing actionable feedback to creative teams.
• Strong project management skills

Nice to have

• Experience managing seven-figure monthly advertising budgets.
• Previous experience leading performance marketing teams, hiring talent, and building local teams.
• Background in financial services, including banking, lending, insurance, mortgages, wealth management, or home equity.
• Experience with lead generation funnels, prequalification flows, quizzes, marketplaces, and affiliate revenue models.
• Knowledge of server-side tracking, backend conversion events, and conversion signal quality.
• Experience optimizing campaigns based on downstream business outcomes, such as funded loans, booked appointments, and qualified or matched leads.
• Experience with UGC creatives, creator partnerships, video production workflows, and creative testing.
• Successful paid acquisition experience across platforms beyond Google and Bing.
• Familiarity with legal and compliance review processes in regulated industries.

Benefits

• 100% Remote Work
• Highly Competitive USD Pay
• Paid Time Off
• Work with Autonomy
• Work with Top American Companies

About the company

Truelogic is a provider of nearshore staff augmentation services headquartered in New York. Their team of 600+ tech professionals is based in Latin America and partners with U.S. companies.