Senior Product Marketing Manager

Remote - Global. Posted 2 months ago

The role

This Senior Product Marketing Manager will develop integrated marketing strategies across acquisition, retention, and brand. You will lead end-to-end campaign execution and define positioning for new product features.

What you will do

Develop and own integrated marketing strategies across acquisition, retention, and brand
Lead end-to-end campaign execution across Web3-native and performance channels
Define positioning and messaging for new product features and market segments
Set, track, and report on marketing KPIs
Own budget allocation across channels
Drive community engagement strategies across Discord, Telegram, and X
Identify and activate KOL/influencer partnerships
Collaborate with BD and ecosystem partners on co-marketing campaigns
Work with Product to shape go-to-market plans
Partner with internal teams to produce high-quality creative

Required qualifications

5 years of marketing experience
At least 1 year in a crypto, DeFi, or Web3 company
Track record of owning and scaling multi-channel campaigns
Prior experience in a generalist or full-stack marketing role
Active on-chain with a wallet history and ecosystem network
Proficient in Dune and Nansen
Proficient in Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)
Ability to move between scrappy activation and long-horizon strategic initiative

Nice to have

Marketed a self-custody wallet or non-custodial product
Familiarity with Trust Wallet's ecosystem (multi-chain, Web3 Browser, Staking)
Prior work at a top-tier exchange (Binance, Coinbase, Kraken) or DeFi protocol
Experience running global marketing campaigns

Benefits

Excellent learning and career development opportunities
Work alongside diverse, world-class talent
Tackle fast-paced, challenging and unique projects
Work in a truly global organization with a flat organizational structure
Work fully remotely with flexible working hours
Competitive salary and benefits

Before you apply

You must have the right to work for the country you are based
Consider your application unsuccessful if not contacted within 4 weeks

About the company

Trust Wallet is a secure, self-custody Web3 wallet that empowers people to own and control their digital assets. It allows users to explore Web3, access dApps, manage crypto, and buy and sell digital assets.