Brand Proposition Lead

London, Remote. Posted a month ago

The role

The Brand Proposition Lead will explore and develop Trainline's consumer proposition across all markets. This role focuses on the New Business area to shape propositions from early insight through to launch.

What you will do

Take an insight and data led approach to proposition development
Lead the briefing of new research and insight
Apply behavioural science thinking to shape and test hypotheses
Be the voice of the brand and the customer within the New Business area
Partner with Country Managers and local specialist teams
Work closely with Product, UX and Engineering to develop and test propositions
Collaborate with Senior Brand Managers, Creative Studio and Growth teams
Define success metrics for each proposition and report results to senior stakeholders

Required qualifications

Experience working in a tech and/or consumer-oriented industry
Track record of leading projects end to end
Curious, analytical mindset
Confidence developing hypotheses, briefing research and using data and insight
Comfort managing and communicating with senior stakeholders, including Execs
Naturally organised with experience managing multiple propositions
Strong familiarity with both brand and business performance KPIs
Experience working within or alongside product marketing teams

Nice to have

Exposure to AI tools
Experience across international European markets

Benefits

Private healthcare & dental insurance
Generous work from abroad policy
2-for-1 share purchase plans
EV Scheme
Extra festive time off
Family-friendly benefits
Clear career paths
Transparent pay bands
Personal learning budgets
Regular learning days

About the company

Trainline is Europe’s leading independent rail platform. It helps travellers find and book rail and coach journeys through its app, website, and partner channels.