Trainline
Brand Manager - 9 Month FTC
London. Posted 23 days ago
The role
You will own the brand marketing plan for your market by translating customer insight into a differentiated proposition. You will lead creative agency relationships and partner with Country Managers to ensure brand consistency and commercial impact.
What you will do
- Own the brand marketing plan for your market end to end
- Lead the relationship with creative agencies
- Use brand tracking, customer research, and market data to shape positioning decisions
- Partner with Country Managers and commercial stakeholders
- Protect consistency of tone, identity, and customer experience across markets
- Run a tight campaign operation, managing timelines, dependencies, and quality
- Stay close to customer perception and competitor positioning
- Champion the value of a strong brand internally
Required qualifications
- Significant experience in a brand or marketing role spanning strategic responsibility and hands-on campaign execution
- Proven track record of owning brand marketing plans for a specific market or segment
- Strong experience working with creative agencies
- Ability to connect brand investment to commercial outcomes
- Demonstrable experience working cross-functionally with commercial, product, and senior stakeholders
- Proficiency in the language of your market
- Experience using brand tracking, customer research, and market data
- Creatively literate and opinionated about what good looks like
Nice to have
- Experience within a consumer brand, travel, platform, or e-commerce business
- Fluency in the relevant language
Benefits
- Private healthcare & dental insurance
- Generous work from abroad policy
- 2-for-1 share purchase plans
- EV Scheme
- Extra festive time off
- Family-friendly benefits
- Clear career paths
- Transparent pay bands
- Personal learning budgets
- Regular learning days
About the company
Trainline is Europe’s leading independent rail platform that helps travellers find and book rail and coach journeys. The company aims to empower greener travel choices by building a better train travel experience.