Senior PPC Executive

The role

You will develop, launch, and scale paid search campaigns across EU markets. You will work across Google Ads and Microsoft Ads to optimize performance and growth.

What you will do

• Develop, launch and scale paid search campaigns across EU markets
• Support the wider Paid Search team to run go-to-market campaigns
• Deliver an always-on testing programme across ads and landing pages
• Explore and apply AI tools and automation to improve campaigns
• Analyse campaign performance and test results
• Manage several priorities with autonomy
• Work with large data sets to spot trends and solve problems
• Collaborate with colleagues to share learnings

Required qualifications

• Fluency in English
• Strong communication skills
• Hands-on experience running and optimising Google Ads and Microsoft Ads accounts
• Solid understanding of digital marketing tactics, particularly how the Google auction works and automated bidding
• Confidence working with large data sets in Excel
• Curious, data-driven approach to problem solving
• Curiosity and enthusiasm for using AI to work smarter
• Enough paid search experience to work independently

Nice to have

• Experience with feed-based tools
• Experience with AI-powered campaign types
• Experience with other PPC management platforms
• Experience with EU PPC accounts
• Experience with other digital marketing channels
• Experience working with Tableau, dashboards, BigQuery or SQL

Benefits

• Private healthcare & dental insurance
• Generous work from abroad policy
• 2-for-1 share purchase plans
• EV Scheme
• Extra festive time off
• Family-friendly benefits
• Clear career paths
• Transparent pay bands
• Personal learning budgets
• Regular learning days

About the company

Trainline is Europe’s leading independent rail platform. It helps millions of travellers find and book rail and coach journeys through its app, website, and partner channels.