Trainline
Brand Paid Media Manager - 9 Month FTC
London, Remote. Posted 24 days ago
The role
You will lead the end-to-end setup, execution, and daily optimisation of upper- and mid-funnel brand campaigns across YouTube, Meta, TikTok, and Snapchat. You will work across the UK, France, Italy, and Spain to connect global brand strategy to digital campaigns.
What you will do
- Lead end-to-end setup, execution, and daily optimisation of brand campaigns across YouTube, Meta, TikTok, and Snapchat
- Manage day-to-day campaign trafficking, targeting, pacing, and reporting
- Maintain QA checks on creatives, naming conventions, and tracking
- Translate global brand strategy into executable digital campaigns
- Partner with creative teams to ensure assets are fit for purpose
- Collaborate with media agencies and the in-house performance team
- Build and maintain relationships with media owners including Meta, TikTok, and Google
- Identify new channels, formats, and testing opportunities
- Recommend and oversee in-platform brand lift studies and analyse results
- Communicate performance, risks, and opportunities to stakeholders
Required qualifications
- Hands-on experience managing paid social and digital brand campaigns
- Working knowledge of Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, and Google Ads (YouTube)
- Strong grasp of upper- and mid-funnel brand-led media strategy
- Experience running campaigns across multiple international markets
- Advanced Excel or Google Sheets skills for analysis and reporting
- Exceptional organisational skills and high attention to detail
- Experience working within a global brand or matrix organisation
Nice to have
- Exposure to brand tracking, lift studies, or marketing mix modelling
- Familiarity with AI tools, automation, or additional media platforms such as DSPs, digital audio, or VOD
- Experience using Tableau or similar tools to build reports and visualise campaign performance
Benefits
- Private healthcare & dental insurance
- Generous work from abroad policy
- 2-for-1 share purchase plans
- EV Scheme
- Extra festive time off
- Family-friendly benefits
- Clear career paths
- Transparent pay bands
- Personal learning budgets
- Regular learning days
About the company
Trainline is Europe’s leading independent rail platform that helps travellers find and book rail and coach journeys. The company aims to empower greener travel choices by building a better train travel experience.