Marketing Associate – Special Projects & Events

The role

You will manage the event calendar and execute over 30 trade fairs, congresses, and roundtables per year. You will handle everything from booth construction and logistics to landing page creation, lead generation, and reporting.

What you will do

• Own the event calendar including planning, budget, and format decisions
• Manage booth presence, construction, graphics, technology, and logistics
• Negotiate with trade fair companies and service providers
• Execute invitation campaigns, participant lists, matchmaking, and appointment setting
• Handle lead capture, follow-up, and handover to Sales via SLA
• Build landing pages, forms, and HubSpot workflows
• Report MQLs, pipeline, and signings per event
• Manage newsletters, LinkedIn, PR, and guerrilla experiments like mail campaigns or OOH

Required qualifications

• One to four years of B2B marketing with a focus on events or trade fairs
• Extroverted personality
• Ability to manage multiple service providers and trade fairs in parallel
• Commercial thinking to evaluate events based on pipeline
• Ability to build landing pages, forms, and reporting independently
• Bias to Action
• German native speaker
• Good English
• Berlin or relocation to Berlin
• Willingness to travel during trade fair season
• Driver's license

Nice to have

• Experience with German medium-sized businesses (Mittelstand)

Benefits

• Competitive salary
• Meal vouchers
• Urban-Sports membership
• Free snacks
• Personal training budget
• Training days
• Annual L&D budget
• Coaching sessions via Sparrks
• 30 days of vacation

About the company

trawa is a green utility company building direct access to renewable energy for B2B industrial companies through software and technology.