Field and Events Marketing Manager

The role

You will build and execute programs to create relationships with enterprise technology leaders and drive pipeline growth. You will own the execution of executive experiences, industry conferences, regional events, partner activations, and integrated field marketing campaigns.

What you will do

• Own Traversal’s events and field marketing strategy across corporate events, sponsored trade shows, roadshows, workshops, and regional programs
• Plan and execute world-class events from concept through completion
• Develop and run regional field marketing initiatives aligned with pipeline acceleration goals
• Partner closely with sales
• Collaborate cross-functionally with Sales and Marketing to plan initiatives aligned to brand and business goals
• Measure, analyze, and report on the performance of each initiative, including pipeline impact and ROI
• Continuously test, iterate, and improve programs based on performance data and field feedback

Required qualifications

• 3–5 years of experience in B2B field marketing at a high-growth technology company
• Proven experience planning and executing executive events, customer programs, and field marketing initiatives
• Experience managing industry conferences, trade shows, and sponsorship activations from planning through post-event reporting
• Experience executing events for both highly technical audiences and executive decision makers
• Experience measuring pipeline influence, campaign attribution, and event ROI
• Experience managing external vendors, agencies, and production partners
• Outstanding project management and organizational skills
• Experience partnering closely with Sales and GTM organizations to build integrated field marketing programs
• Comfortable working cross-functionally in a fast-paced startup environment
• Willingness to travel approximately 30–50% as programs require

Nice to have

• Bachelor’s degree in Marketing, Business or a related field
• Industry experience in AI, infrastructure, developer tools, cloud, observability, cybersecurity, or enterprise software
• Familiarity with Salesforce, HubSpot, Marketo, or similar CRM and marketing automation platforms
• Basic design skills with the ability to create/edit marketing assets using Figma, Adobe Creative Suite, Canva, or similar creative software
• Experience writing marketing and sales content that support events

Benefits

• startup equity
• health insurance
• fertility benefits
• great tech setup stipend
• flexible time off
• in-office snacks
• team happy hours and outings
• annual company offsite

About the company

Traversal is the AI Site Reliability Engineer (AI SRE) for the enterprise. The company is built to autonomously understand, diagnose, fix, and prevent incidents in complex production environments.