Content & Brand Communications Manager

The role

You will shape content and social strategy and own social channels and the newsletter. You will develop executive thought leadership, employee-led content, and video series to reach audiences.

What you will do

• Help shape Traversal’s social and content strategy and own the day-to-day content calendar
• Own day-to-day social content across Traversal’s channels, particularly LinkedIn and X
• Write thought leadership for Traversal’s founders and other leaders
• Build programs that help employees develop and distribute their own content
• Develop and execute new content programs including newsletter strategy and recurring video series
• Partner with the Brand Designer to develop creative concepts and social-first content
• Contribute creative concepts and copy for advertising, out-of-home, product launches, and events
• Partner with a communications agency on media pitches, awards, and other opportunities
• Track channel resonance and experiment with new ideas, formats, and AI-powered workflows

Required qualifications

• 3–5 years of experience in content, social, brand, communications, or a related marketing role
• Exceptional writing and editing skills
• Strong creative instincts and a track record of finding fresh angles, hooks, formats, and ideas
• Deep understanding of social media and how content travels, particularly on LinkedIn and X
• Experience working with complex or technical subject matter
• Curiosity to quickly develop fluency in AI, infrastructure, and the problems Traversal is solving
• Experience developing and managing content across different formats and programs
• Comfortable moving between strategy and execution, managing multiple projects, and collaborating with designers, executives, technical teams, and agencies

Nice to have

• Experience in AI, infrastructure, developer tools, cloud, observability, cybersecurity, or another adjacent technical category
• Experience growing a brand or executive presence on X, Reddit, or other channels beyond LinkedIn
• Experience developing creative concepts and copy for broader brand campaigns, including advertising, out-of-home, events, or other physical experiences
• Experience conceiving or producing video content

Benefits

• Competitive salary and equity packages
• Health insurance
• Fertility benefits
• Great tech setup stipend
• Flexible time off
• In-office snacks
• Team happy hours and outings
• Annual company offsite

About the company

Traversal is the AI Site Reliability Engineer (AI SRE) for the enterprise. The company is built to autonomously understand, diagnose, fix, and prevent incidents in complex production environments.