Senior Manager, Product Marketing

The role

You will define the product marketing strategy, positioning, and go-to-market execution for an agentic observability platform. You will work cross-functionally to translate technical concepts into narratives for SREs, platform teams, and engineering leaders.

What you will do

• Build and execute Traversal’s product marketing strategy across positioning, messaging, content, and product launches.
• Translate complex technical concepts into clear narratives that connect to real-world customer pain points.
• Develop technical marketing content, including website copy, case studies, technical blogs, videos and product collateral.
• Support community-building initiatives through events, content, and partnerships.
• Conduct market research, customer discovery, and competitive analysis to inform product and marketing strategy.
• Partner with product management and engineering to shape roadmap decisions based on market and user insights.
• Build early sales enablement programs and materials.
• Act as a cross-functional connector between product, engineering, sales, and marketing.

Required qualifications

• 7+ years in product marketing or a hybrid product/technical marketing role, ideally in AI, observability, infrastructure, or developer tools.
• Strong ability to dive deep into technical products and communicate them effectively to both technical and business audiences.
• Experience working closely with product and engineering teams in fast-paced, ambiguous environments.
• Excellent written and verbal communication skills, with the ability to clearly explain complex technical concepts.

Nice to have

• Passion for AI innovation and a desire to help define how AI-native infrastructure products go to market.
• Proven ability to build foundational marketing programs from scratch and evolve them over time.
• Familiarity with AI or LLM-powered products.

Benefits

• startup equity
• health insurance
• great tech setup
• flexible time off
• in-office snacks

About the company

Traversal is the AI Site Reliability Engineer (AI SRE) for the enterprise. The company is built to autonomously understand, diagnose, fix, and prevent incidents in complex production environments.