Head of Demand Generation

The role

Lead demand generation to build qualified sales pipeline and acquire self-serve customers. Set growth strategy for paid media, lead the paid media team, and embed AI into how the team works.

What you will do

• Set the growth strategy: turn business targets into channel priorities, budgets, and experiments.
• Lead and develop the marketing team: give clear direction and help people grow.
• Make creative a growth lever: partner with Product Marketing and Content to build ads and a rhythm of testing.
• Turn data into decisions: connect spend to customer quality, pipeline, and business results.
• Improve the full funnel: grow lifecycle marketing, partner with RevOps & Sales, and align with product on conversion.
• Lead the team's AI transformation: build agentic workflows that analyze performance and optimize campaigns.

Required qualifications

• 10+ years in marketing
• Proven record of leading demand generation and hitting growth targets
• Experience scaling paid media based on data-driven insights
• Strong people leadership
• Analytical judgment with messy data
• Creative instincts for bringing a value proposition to life
• Practical experience with AI and agentic workflows
• Clear written communication
• Comfort working in a documentation-first, low-meeting culture

Benefits

• 100% covered health (US)
• Unlimited PTO
• 12-16 weeks paid parental leave
• Competitive equity

About the company

Tremendous is a global platform that lets businesses send payouts to anyone, anywhere, for free. It is profitable and growing without outside investors and works fully remote.