Content Marketing Lead

The role

The Content Marketing Lead produces flagship brand content and creates AI workflows for marketers. You will work with subject matter experts to create high-impact work and manage distribution across owned and partner channels.

What you will do

• Create flagship content with Insights, Policy, leadership and other SME teams
• Own distribution for all produced content
• Run TRM's owned channels directly
• Partner with Demand Gen, Comms and other teams for distribution
• Oversee TRM's corporate social channels
• Own TRM's voice and tone
• Build style guides, templates and AI workflows
• Give the final edit on high-visibility work
• Own TRM's blog/Resources hub
• Manage SEO/GEO content strategy with technical and agency partners

Required qualifications

• 5+ years of B2B content marketing
• Portfolio of flagship, point-of-view work
• Strong editorial judgment
• Experience setting standards other teams adopt
• An AI-native approach using AI across research, drafting, repurposing and optimization
• A distribution mindset
• Experience working with SEO/GEO specialists
• Experience owning the performance of produced content
• Excellent writer who can distill nuanced, technical topics for different audiences

Nice to have

• Background in cybersecurity, threat intelligence, fintech or public-sector-facing work

Benefits

• Equity plan eligibility

Before you apply

• Review the job description to highlight experience and impact that demonstrate required qualifications
• Provide thoughtful and accurate answers to application questions
• The interview process includes a case study, an AI skills assessment, and a Leadership Principles interview
• Use of AI tools during interviews is not permitted without prior approval

About the company

TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. It is a Series C company headquartered in San Francisco.