Content Marketing Lead, Insights

The role

You will turn research from the Insights team into reports, articles, and campaigns. You will own a proactive editorial plan and use AI workflows to produce and distribute content to customers, journalists, and the crime-fighting community.

What you will do

• Set the research content agenda and build a proactive editorial plan
• Turn research findings into published content including reports, blog posts, and social content
• Use AI workflows for review, drafting, and repurposing content
• Shape and pressure-test narratives and data
• Plan and execute distribution across owned, paid, and earned channels
• Grow search and AI-citation visibility using SEO and GEO tooling
• Support media outreach and journalist engagement

Required qualifications

• 5+ years of B2B content marketing, editorial, or research-communications experience
• Portfolio of data- or research-based point-of-view work
• AI-native approach using AI across research, drafting, and optimization
• Strong editorial judgment to strengthen technical narratives
• Experience owning content from concept through publication and distribution
• Experience proactively planning content
• Comfort using AI and analytics to measure content performance
• Ability to translate technical, data-driven material into clear content

Benefits

• Equity plan eligibility

Before you apply

• Most interview processes include a case study, an AI skills assessment, and a Leadership Principles interview
• Use of AI tools during interviews is not permitted without prior approval

About the company

TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. The company is a Series C company with $220M in total funding.