Marketing Lead

The role

You will define and evolve the marketing strategy, brand positioning, and messaging for Unto Labs. You will design campaigns for product launches and build content systems across various channels.

What you will do

• Define and evolve marketing strategy, brand positioning, and messaging
• Design and execute campaigns for product launches, ecosystem milestones, developer events, and community initiatives
• Build scalable content and communication systems across web, social, and advertising channels
• Translate complex technical concepts into clear stories for technical and mainstream audiences
• Guide and produce collateral including website copy, pitch decks, press releases, blog posts, and multimedia
• Collaborate with engineering, product, and creative teams
• Drive GTM initiatives including partnerships, event presence, and outreach
• Measure and analyze marketing efforts

Required qualifications

• 5+ years in GTM, brand marketing, or communications roles
• Proven ability to shape messaging for highly technical products and communicate to broad audiences
• Experience building out creative and memorable marketing campaigns and brand strategy from an early stage
• Skilled at distilling complex topics into approachable narratives for both technical and non-technical stakeholders
• Excellent written, verbal, and visual communication skills
• Comfortable working in a fast-paced, dynamic startup environment

Nice to have

• Experience with video production, design, or multimedia storytelling
• Familiarity with blockchain, crypto, or distributed systems
• Portfolio demonstrating brand, campaign, or product marketing

Benefits

• Competitive salary and significant equity upside
• Flexible work environment
• Unlimited vacation policy
• Health insurance
• Hardware and tool allowance
• Conference and learning budget

About the company

Unto Labs delivers products that change how individuals interact with their money. They are developing the open standards for the Thru blockchain.