Content Marketing Manager

The role

The Content Marketing Manager will strategize, create, manage, promote, and optimize content across multiple channels. This includes the blog, social media, email campaigns, webinars, and sales collateral to communicate product value.

What you will do

• Collaborate with marketing, product, and sales teams to develop content.
• Manage the editorial calendar including cadence, brand tone, and SEO objectives.
• Analyze performance data to measure effectiveness.
• Identify, create, and optimize content for social media, downloads, case studies, and events.
• Analyze and optimize on-page and off-page SEO efforts.
• Maintain a strategic cadence of organic content via the blog and social media.
• Develop and manage materials supporting webinars and thought-leadership engagements.
• Lead the creation of sales enablement materials like white papers and product sheets.
• Conduct market and competitor research.
• Utilize SEO best practices to increase content visibility.

Required qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-4+ years of experience in content marketing within the B2B SaaS industry.
• Proven ability to create content that drives brand awareness, lead generation, and customer engagement.
• Excellent understanding of SEO and experience with content management systems.
• Excellent written and verbal communication skills.
• Familiarity with data analysis and using metrics to inform content strategy.
• The ability for potential travel ~10% of the time.
• Self-motivated, with the ability to work independently and manage multiple projects simultaneously.

Nice to have

• Marketing/Sales Platform experience: HubSpot, Outreach.io, Salesforce CRM, SEMRush
• Canva or similar Adobe-graphic design products
• Google Analytics
• WebFlow web design/development
• Experience with graphic design & video editing tools
• Passion for science, chemistry, and/or artificial intelligence
• An aptitude for statistics, mathematics

About the company

Uncountable is an innovative B2B SaaS company providing an AI-driven Laboratory Informatics platform for R&D organizations. The company helps scientists maximize utilization of experimental data and optimize formulations through AI-driven workflows.