Global Marketing Automation & Lifecycle Manager

The role

You will build and run always-on lifecycle journeys in Marketo to move prospects and customers through the buying and customer lifecycle. You will also support selected global campaigns, marketing automation strategy, and program architecture.

What you will do

• Build and run always-on lifecycle journeys in Marketo
• Build and deploy global and regional campaigns including program setup, emails, landing pages, tracking and QA
• Build and maintain target segments and audiences across marketing automation, CRM and paid digital platforms
• Measure program impact and share regular performance reports with recommendations
• Test and optimise content, segments, messaging and timing
• Maintain frequency, suppression and contact rules
• Ensure compliance with GDPR and other data-protection rules
• Verify tracking and integrations before launch
• Document programs as reusable templates and use AI tools

Required qualifications

• 3–6 years in marketing automation, lifecycle or nurture programs in B2B software
• Advanced Marketo (engagement programs, tokens, program architecture)
• Deep understanding of email marketing platforms and campaign execution
• Ability to interpret performance data and turn it into clear recommendations
• Proven experience with A/B and multivariate testing
• Solid knowledge of GDPR and email compliance
• Comfort with light HTML/CSS for template customisation
• Strong communication and collaboration across regions and teams
• Strategic thinking combined with hands-on, day-to-day execution
• A track record of measurable results

Nice to have

• Marketo Certified Expert or other marketing automation certificatio

About the company

UiPath believes in the transformative power of automation to change how the world works. They are committed to creating category-leading enterprise software.