Senior Product Marketing Director - Finance and Accounting Solutions

The role

You will bring agentic solutions for the Office of the CFO to market, focusing on source-to-pay and order-to-cash functions. You will own positioning, launches, and sales enablement for these solutions.

What you will do

• Lead go-to-market strategy and launch planning for source-to-pay and order-to-cash.
• Define positioning and messaging for the full CFO buying center.
• Build the sales story and tools including pitch decks, battlecards, ROI calculators, demo narratives, objection handling, and sales training.
• Recruit customer advocates and turn results into proof points tied to finance KPIs.
• Run buyer research including personas, buying journeys, and win/loss analysis.
• Develop messaging, content, and audience insight for campaigns across demand generation, field, and partner channels.
• Support analyst relations.
• Partner with marketing, sales, partners, product management, and engineering.

Required qualifications

• 10+ years in B2B marketing, consulting, or product development.
• Deep knowledge of source-to-pay and order-to-cash processes and the finance leaders who own them.
• Working knowledge of enterprise SaaS, GenAI, agentic AI, and automation, including integration with ERP and other systems of record.
• A track record of successful launches built on sharp positioning, messaging, and sales collateral.
• Clear, persuasive communication in writing, in meetings, and on stage.
• Experience partnering closely with marketing, sales, partners, product management, and engineering.
• A degree in business, finance, accounting, engineering, or a related field, or equivalent experience.

Nice to have

• SaaS product marketing for finance, procurement, or order-to-cash software.
• Experience in finance operations, shared services, or finance advisory.
• Hands-on use of AI tools in your day-to-day work, such as research, content development, and analysis.

About the company

UiPath believes in the transformative power of automation to change how the world works. They are committed to creating category-leading enterprise software.