Senior Manager, ABM & Executive Programs – APJ

The role

You will build and run the account-based and executive engagement engine for important accounts across APJ. You will work with account teams to reach buying-group members and own programs that put leaders in front of CXOs.

What you will do

• Partner with RVPs and account teams to select and tier target accounts and agree on joint account plans.
• Map buying groups and executive stakeholders to design marketing moments for pursuits.
• Build and run account-specific plays including personalized content, digital programs, and executive outreach.
• Turn global campaigns and partner programs into account-ready plays.
• Own the executive programs calendar including CXO roundtables, briefings, and advisory boards.
• Build and grow a curated CXO audience through a structured invitation and nurture program.
• Prepare UiPath executives and spokespeople for engagements with briefings and talking points.
• Act as the voice of the CXO inside marketing to shape executive-level narratives.
• Develop executive-level customer advocacy such as references and case studies.
• Track and report account engagement, pipeline, and win rates for target accounts.

Required qualifications

• 10+ years’ experience in B2B marketing or sales in enterprise software or technology
• 5+ years in account-based, key account or executive marketing
• Proven record running 1:1 and 1:few ABM programs for named enterprise accounts
• Experience designing and hosting CXO programs
• Hands-on experience with intent and ABM platforms (such as 6sense or Demandbase), Salesforce and LinkedIn account targeting
• Executive presence to advise RVPs and brief senior executives
• Strong commercial understanding of complex enterprise sales cycles, buying groups and procurement processes
• Experience working across multiple APJ markets and with a global marketing organization
• Solid project management skills
• Excellent written and verbal communication skills

About the company

UiPath believes in the transformative power of automation to change how the world works. They are committed to creating category-leading enterprise software.