Lifecycle Marketing Principal, Consumer Growth & Experience

The role

You will grow Upside's automated consumer lifecycle engine by building onboarding, habituation, and referral programs. You will partner with product and product marketing teams to turn consumer surfaces into growth channels.

What you will do

• Architect the automated lifecycle ecosystem
• Design, build, instrument, and optimize lifecycle automations
• Partner with product and product marketing on Braze-orchestrated experiences
• Support GTM strategy, feature launches, and experimentation cadences
• Define technical data requirements in partnership with martech, analytics, and data science
• Optimize the referral program as an automated advocacy loop
• Shape commercial growth models by creating strategic roadmaps
• Operate independently managing complex and high-risk projects

Required qualifications

• 8+ years of progressive experience in Lifecycle Marketing and CRM
• Track record of increasing consumer engagement and retention in mobile-first B2C, marketplace, or related industries
• Bachelor's degree in Marketing, Business Administration, or a related field
• Deep functional knowledge in modern marketing engagement platforms such as Braze, Iterable, or Salesforce Marketing Cloud
• Hands-on experience building and architecting solutions in marketing automation platforms
• Experience developing mobile-first lifecycle marketing programs across push, in-app messaging, and content cards
• Hands-on experience leveraging AI tools to build and refine agents, skills and automation frameworks
• Data-first decision maker with a test-and-learn mindset
• Ability to interpret and distribute performance data into practical insights
• Collaborative mindset with ability to build partnerships across diverse teams
• Excellent communication and presentation skills

Benefits

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs)
• 401(k) program
• Family planning programs + paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO
• 10 paid federal holidays
• Annual, week-long Winter Break
• Flexible work environment
• Lunch reimbursement for in-office employees
• Employee Resource Groups

About the company

Upside created technology to transform brick-and-mortar commerce using profit measurement, attribution, and incrementality. The platform helps users earn cashback and helps businesses earn measurable profit.