Senior Manager, Lifecycle Program Enablement

NYC, Remote. Posted 9 days ago

The role

You will own lifecycle marketing strategy, messaging quality, and program management. You will lead the Programs & Tactical Build Support team and contractor bench to turn briefs into sends.

What you will do

Own the quality bar for lifecycle marketing strategy, messaging, and creative.
Review and critique briefs, copy, and creative.
Coach the team on marketing craft including audience insight and design.
Partner with Creative, Product Marketing, and GTC to sharpen messaging frameworks.
Build message and creative testing into the program.
Own program and project management across the lifecycle marketing roadmap.
Run the team's operating rhythm including roadmap and capacity reviews.
Manage contractor and agency relationships.
Champion adoption of AI-assisted and agentic workflows.
Act as the Director's operating partner for marketing programs.

Required qualifications

10+ years of progressive experience in Lifecycle Marketing, CRM, or consumer marketing.
4+ years managing teams of 4+, including contractors or agencies.
Bachelor's degree in Marketing, Business Administration, or a related field.
Portfolio of consumer lifecycle messaging and creative.
Working fluency in modern marketing engagement platforms such as Braze, Iterable, or Salesforce Marketing Cloud.
Hands-on experience adopting AI tools and agents in marketing workflows.
Data-informed, test-and-learn mindset.

Benefits

Medical, dental, and vision coverage starting on Day 1
Equity (ISOs)
401(k) program
Family planning programs + paid parental leave
Physical fitness and wellness memberships
Emotional and mental health support programs
Unlimited PTO
10 paid federal holidays
Annual, week-long Winter Break
Flexible work environment
Lunch reimbursement for in-office employees
Employee Resource Groups

About the company

Upside created technology to transform brick-and-mortar commerce using profit measurement, attribution, and incrementality. The platform helps users earn cashback and helps businesses earn measurable profit.