Director of Demand Generation

The role

The Director of Demand Generation will own the full demand engine strategy and execution for the North American market. This role involves building integrated multi-channel programs, managing digital marketing, and leading account-based experience programs.

What you will do

• Own the North American demand generation plan end-to-end.
• Manage and optimize paid search, paid social, SEO/content distribution, and marketing automation.
• Lead account-based experience programs for priority ICP segments.
• Execute partner marketing activities aligned to the global partner marketing framework.
• Work with Sales Development and Field Sales to define lead management SLAs and optimize handoff processes.
• Own the demand generation reporting framework in partnership with RevOps.
• Manage a small team, external agencies, and a demand gen budget.

Required qualifications

• 7–10 years of B2B demand generation experience.
• At least 3 years in a senior or lead role owning pipeline targets in a high-growth technology company.
• Hands-on experience managing paid search and paid social campaigns.
• Experience building HubSpot workflows.
• Demonstrated track record of building inbound engines.
• Experience running account-based programs using 6sense or equivalent.
• Hands-on proficiency with Salesforce, HubSpot, 6sense, and LinkedIn Campaign Manager.
• Strong analytical instincts to build pipeline models in a spreadsheet.
• AI-forward mindset for applying AI tools to campaign development and optimization.

Nice to have

• Industrial or enterprise SaaS background
• Experience marketing complex technology solutions to operations, EHS, risk, or supply chain buyers

Benefits

• Extensive / Generous health, dental, and vision insurance.
• Highly competitive paid parental leave and support system.
• Ownership in the business through an Equity Incentive Plan.
• Generous paid time off
• Daily meals in-office, vibrant company events, team-building.
• 401K retirement plan
• HSA options
• Pre-tax Commuter Card

About the company

Voxel transforms workplace safety and operational efficiency through AI-driven computer vision technology. Their platform helps Fortune 500 safety and operations leaders uncover root causes and drive proactive risk reduction.