UA Manager (Google Ads: Demand Gen / GDN)

The role

The User Acquisition Manager will manage Google Ads accounts to make Demand Gen and GDN the primary channel for the browser-based game Taonga: The Island Farm. This role involves developing growth strategies, scaling campaigns, and automating tasks using scripts and AI.

What you will do

• Manage the entire Google Ads account, including Search.
• Conduct a Google Ads audit of previous launches, tests, and channel economics.
• Develop a Google Ads growth strategy.
• Launch and scale Demand Gen and GDN campaigns.
• Maintain a hypothesis backlog and testing pipeline.
• Independently analyze performance and build reports and dashboards.
• Develop creative briefs and request iterations of successful ad combinations.
• Automate routine tasks using Google Ads Scripts, APIs, and AI tools.

Required qualifications

• Personally managed Google Ads budgets of at least $150K per month.
• Launched and scaled profitable Demand Gen and GDN campaigns optimized for conversions or conversion value.
• Experience in user acquisition for web-based products.
• Understanding of web funnels and attribution.
• Experience in server-side conversion tracking / offline conversion imports, enhanced conversions, Consent Mode, and optimization for delayed conversion value.
• Understanding of acquisition economics: LTV, ROAS, and cohort profitability.
• Ability to write Google Ads Scripts or work with APIs.
• Ability to use AI to solve tasks independently.
• Ability to independently extract data and build reports and dashboards using SQL or BI tools.
• Fluency in Russian or English.

Benefits

• Relocation Support: tickets, accounts, permits, temporary accommodations, first rent, and help with furnishings.
• Modern workspace with parking and a kitchen with fruit, drinks and snacks.
• Medical Insurance for employee, partner and children.
• Provident Fund programme with company contributions.
• Monthly allowance for healthy lunches via Wolt.
• School Fee Benefit for childcare, tuition, summer camps or extracurricular activities.
• Sports Benefit with access to gyms and sports centers.
• L&D Options for courses and certifications.
• Monthly budget for English or Greek classes.
• Naturalization Support in Cyprus.
• Annual Bonus: 13th Salary paid towards the end of the year.

About the company

Volka is a company that creates joyful, exciting gaming experiences. They work in a respectful and supportive environment that values ideas and well-being.