Senior Sales Lead (Agricultural Machinery)

The role

The Senior Sales Lead will own the sales pipeline, pre-orders, and purchase agreements for agricultural products in Spain. This individual contributor will sell on the ground, run on-farm demos, and develop a repeatable sales playbook.

What you will do

• Own the pipeline, pre-orders and purchase agreements for the agricultural product in Spain.
• Identify high-value growers, cooperatives and contractors.
• Run on-farm demos and pilots.
• Structure pre-order contracts, financing and service bundles.
• Segment Spanish regions and sharpen buyer personas.
• Prioritize crops and territories.
• Shape marketing collateral, events and campaigns.
• Establish local dealer and service-partner agreements.
• Report market intelligence to the founders.
• Feed field learnings to engineering.

Required qualifications

• 4+ years selling agricultural machinery, industrial vehicles or advanced ag-tech, with personal closing responsibility on high-ticket, multi-month deals.
• An existing network in Spanish agriculture: growers, cooperatives, input suppliers or dealers.
• Evidence of strategic ownership: you have opened a market, territory or segment, not just worked a route.
• Professional Spanish and English.
• Based in or relocating to Valencia.
• Travel >50% across Spain.

Nice to have

• Experience with financing-supported equipment sales (leasing, agri credit, subsidies).
• You have sold innovation into agriculture before: precision ag, GPS guidance, drones, irrigation tech.
• Technical fluency to explain electrification, autonomy and total cost of ownership in plain farmer terms.
• Comfort in a startup where not all processes are defined yet.

Benefits

• Competitive base + variable tied to deployments
• Meaningful equity participation
• Relocation support to Valencia
• Car and fuel for professional use
• Phone and laptop
• Hotels and per diems on the road

Before you apply

• Applications in English only.
• Application with a couple of short questions.
• 30-minute video call interview.
• 60-90 minute case study interview.
• On-site visit in Valencia to meet the team (travel covered).

About the company

Voltrac builds autonomous electric tractors for all types of agriculture. The team is 16 people from 8 nationalities, working from a 1,200 m² facility in Valencia.