Voodoo
Performance Marketing Manager - BeReal
Paris. Posted 18 months ago
The role
You will own user acquisition activities for BeReal. You will lead paid strategy and operations to scale BeReal worldwide.
What you will do
- Plan and manage user acquisition campaigns through all networks
- Analyze campaign performance and increase app ROAS
- Work with Product and Creative teams to coordinate efforts and share feedback
- Use internal growth tools and interface with the Tech team to improve them
- Deepen performance marketing expertise and share best practices
- Lead transversal projects
Required qualifications
- Experience in performance marketing and paid acquisition in application or gaming companies
- Successful track record with ROAS strategies on mobile games and/or apps
- Familiarity with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.)
- Familiarity with MMPs (Appsflyer, Adjust, etc.)
- Well-versed with experimentation methodologies and processes
- Experience with influencer marketing and ASO
- Experience with innovative organic/ viral tactics
- Fluent English speaker and writer
Benefits
- Competitive salary
- Premium healthcare (SideCare) for you and your family 100% borne by Voodoo
- Swile Lunch voucher
- Gymlib (100% borne by Voodoo)
- Wellness activities in our Paris office
- Flexible vacation policy
- Remote days
- Child daycare facilities (Les Petits Chaperons rouges)
About the company
Voodoo is a tech company that creates apps and mobile games. Its portfolio includes BeReal and Wizz, alongside games like Mob Control and Block Jam.