Growth Strategy & Ad Monetization Manager

The role

You will own ad monetization performance across a portfolio of games and apps. You will analyze revenue drivers and implement action plans to drive revenue performance.

What you will do

• Drive revenue Performance
• Own ad monetization performance across a portfolio of games and apps
• Analyze revenue drivers such as ARPDAU, fill rate, eCPM, LTV, and ad engagement
• Identify structural improvement levers across waterfall configuration, in-app bidding, pricing strategy, and demand diversification
• Translate analysis into concrete action plans with measurable revenue impact
• Optimize the ad tech stack
• Work closely with engineering to improve mediation setup, experimentation frameworks, and auction dynamics
• Structure and lead A/B tests to maximize yield and long-term LTV
• Evaluate and integrate new ad networks, bidding partners, and ad monetization formats
• Anticipate ecosystem shifts in privacy, platform policies, and auction mechanics

Required qualifications

• Master’s degree from a top engineering or business school (Programme Grande Ecole)
• 3-6 years of experience in a fast-paced environment (start-up, strategy consulting, investment banking, etc.)
• Curious, highly analytical, and passionate about having an impact

Nice to have

• You can run your own SQL queries
• You have experience in gaming or performance marketing
• You are fluent in English and French

Benefits

• Competitive salary
• Premium healthcare (SideCare) for you and your family 100% borne by Voodoo
• Swile Lunch voucher
• Gymlib (100% borne by Voodoo)
• Wellness activities in our Paris office
• Flexible vacation policy
• Remote days
• Child daycare facilities (Les Petits Chaperons rouges)

About the company

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. It is the #3 mobile publisher worldwide in terms of downloads after Google and Meta.