Head of Growth Marketing

The role

You will own marketing-sourced pipeline and product-led growth across digital, ABM, field amplification, and the mobile app. This player-coach role involves setting growth strategy, managing two marketers, and running key programs and experiments.

What you will do

• Own the demand generation strategy across paid media, email, content, SEO and ABM
• Own growth KPIs for our mobile app across paid, organic, referral, in-product and App Store channels
• Partner with Product and Product Marketing to remove friction in the user journey
• Build full-funnel goals, metrics and reporting from product adoption through opportunity
• Implement attribution to measure what drives pipeline and ROI
• Scale personalized ABM programs for target accounts
• Work with Events & Community to amplify event-driven pipeline
• Use AI and modern tooling to personalize at scale and speed up content, SEO/GEO/AEO experimentation and campaign iteration

Required qualifications

• 10+ years in B2B SaaS growth or demand generation
• Experience scaling Series B/C companies
• Track record of building scalable programs that drive measurable pipeline and revenue
• Experience owning or influencing user acquisition, activation, retention and conversion metrics
• Expert use of HubSpot, LinkedIn Campaign Manager, Google Ads, Google Tag Manager and Meta Ads
• Strong understanding of funnel metrics, attribution models, segmentation and campaign analytics
• Proficient with AI tools to automate and build content

Nice to have

• experience with sales-led and product-led growth, freemium or self-serve acquisition
• mobile app growth experience, including App Store acquisition, mobile attribution and lifecycle marketing
• familiarity with product analytics platforms

Benefits

• Competitive base salary and bonus
• Equity
• Healthcare covering medical, dental and vision
• 401(k)
• Catered lunch every day in our NYC office
• Unlimited PTO
• Two company-wide shutdowns during the July 4th week and the Christmas – New Year's week

About the company

Vendelux is a Series B SaaS company building a platform for event marketing intelligence. The company is backed by investors including Tribeca Ventures, FirstMark and Hubspot Ventures.