Organic Growth Lead

The role

The Organic Growth Lead will own organic acquisition strategy to grow traffic and signups from search, AI answer engines, and community channels. You will plan and optimize SEO/AEO content and manage organic community and video channels.

What you will do

• Own organic acquisition strategy to grow traffic and signups from search, AI answer engines, and community channels.
• Plan, write, and optimize SEO/AEO content across Venn's product areas.
• Own AEO software (Airops) workflows for content creation, refresh, and optimization.
• Grow Venn's visibility in AI search through content structure, schema, and third-party mentions.
• Run website and landing page tests to improve conversion from organic traffic to signups.
• Own organic community and video channels, including Venn's subreddit and YouTube.
• Build on an existing organic engine with documented playbooks, attribution, and reporting.
• Collaborate with product marketing, design, and growth teams to ensure new launches get organic coverage.
• Use data and experimentation to iterate on content and site changes.

Required qualifications

• 3+ years of experience in SEO, content marketing, or organic growth roles
• Strong track record growing organic traffic and signups
• Excellent writing and editing skills
• Hands-on experience with SEO/AEO tools such as Ahrefs or Semrush, Google Search Console, Airops/Profound, and GA4
• Strong curiosity about AI search
• Comfort using dashboards and data to make decisions
• Experience with YouTube and you are comfortable putting your face in front of the camera
• Excellent cross-functional collaboration skills

Nice to have

• Experience at an early-stage or fast-growing startup
• Experience in fintech or financial services marketing
• Experience growing Reddit, YouTube, or other community-led channels
• Experience from a non-traditional background (Eg. journalism or content agency)

Benefits

• Healthy equity ownership
• Comprehensive coverage of medical, dental, and vision insurance
• Opportunity to shape the future of business banking in Canada and beyond

About the company

Venn is the fastest-growing B2B fintech in Canada. They are on a mission to transform business banking for Canadian entrepreneurs.