Growth & Marketing Manager

The role

The Growth and Marketing Manager will spearhead customer acquisition, engagement, and retention efforts across the UAE. This role involves building local brand presence, launching campaigns, and driving B2B growth through data-driven strategies.

What you will do

• Drive B2B customer acquisition by developing pipeline strategies.
• Optimise customer acquisition cost, conversion rates, and marketing ROI.
• Partner with Sales and Product teams to execute Account-Based Marketing campaigns.
• Collaborate with the global marketing team to activate paid media campaigns.
• Establish and scale local market presence through PR, thought leadership, and partnerships.
• Develop region-specific content including success stories and white papers.
• Identify and cultivate strategic marketing partnerships with local industry associations and fintech partners.
• Work with the Retention Lead to launch customer engagement and loyalty initiatives.
• Track, analyze, and report on campaign performance.

Required qualifications

• Minimum of 5 years of experience in growth marketing.
• Deep, practical understanding of the UAE market.
• Hands-on proficiency with HubSpot, PostHog, and major social media platforms.
• Exceptional analytical skills.
• Excellent communication and storytelling abilities.
• High agility and organizational capacity to manage multiple projects.
• Track record of collaborating directly with Sales.
• Ability to articulate ROI and messaging to finance decision-makers.
• Bachelor’s degree in Marketing, Business Administration, or a closely related field.

Nice to have

• Strong background in marketing scalable SaaS platforms in B2B environments.
• Direct experience in a rapidly expanding start-up or scale-up.
• Previous exposure to the FinTech or cross-border payments sector.

Benefits

• Insurance paid by the company
• Health and wellness benefits
• Yearly salary review based on inflation, personal and business performance
• Access to entire Udemy’s library
• Budget for professional development courses
• Work-From-Anywhere policy for certain durations
• Integration programme to work from global offices
• Regular team social events
• Pension scheme depending on the role location
• Flexible work arrangements
• Exposure to work with globally distributed teams
• Location specific benefits like car lease policy, cycle to work, gym membership, etc.

About the company

Verto is a platform enabling businesses in Emerging Markets to reach the world through cross-border payments. The company aims to democratise global finance and bridge the gap between emerging and developed markets.