Brand Marketing

The role

This person will build the Vitalize brand and shape how the company is perceived. They will develop the brand voice, create campaigns, and manage executive presence across various channels.

What you will do

• Build the Vitalize brand and evolve how it looks, sounds, and feels.
• Build a clear, distinctive brand voice across all channels.
• Develop creative brand campaigns to reach healthcare leaders.
• Lead how Vitalize shows up for company milestones, industry moments, and launches.
• Partner with founders and leaders to develop their external presence.
• Create online and in-person experiences to introduce people to Vitalize.
• Build systems and guidelines to protect brand consistency.
• Develop ways to measure brand impact, awareness, and engagement.

Required qualifications

• 5+ years of experience in brand marketing, ideally in B2B technology, healthcare, or another complex industry.
• Exceptional creative instincts and a strong point of view on what makes a brand distinctive and memorable.
• Experience developing and executing brand campaigns from idea through launch.
• Strong writing and storytelling instincts.
• Experience partnering with creative teams, designers, agencies, and executives.
• An understanding of how to build credibility with a sophisticated audience.
• Comfort balancing brand-building with business outcomes.
• High ownership and comfort building from scratch.

Nice to have

• Healthcare experience

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Flexible PTO
• Unlimited travel budget to visit customer sites
• Bi-annual company off-sites
• Free meals in-office
• $5,000 relocation bonus
• Desk setup reimbursement
• Commuter benefits
• Monthly gym/wellness stipend

About the company

Vitalize is building the AI operating system for how health systems manage labor and capacity. They are trusted by leading health systems across the country.