Growth and Demand Generation

The role

You will build and own the demand engine to create qualified pipeline for health systems. You will execute campaigns across multiple channels and partner with Sales to reach priority accounts.

What you will do

• Develop and execute the strategy for creating qualified pipeline across target health systems.
• Build and execute campaigns across email, paid, events, webinars, content, and account-based marketing.
• Build account-based marketing programs to reach executives and clinical leaders.
• Manage and allocate the growth budget across channels.
• Partner with Sales to align on priority accounts, buyers, messaging, and campaigns.
• Test channels, messaging, audiences, and campaigns.
• Partner with Brand and Product Marketing to turn stories and product launches into opportunities.
• Track performance from first touch through qualified opportunity and manage the funnel.
• Establish systems, measurement, processes, and playbooks for scale.

Required qualifications

• 4+ years of experience in growth, demand generation, or B2B marketing
• Track record of building programs that generated measurable pipeline and revenue
• Experience marketing to enterprise buyers, ideally within a complex or long sales cycle
• Experience building account-based marketing programs for a defined set of high-value accounts
• Experience managing a meaningful marketing budget and making investment decisions based on pipeline, conversion, and ROI
• Strong analytical instincts and comfort using data to decide what to test, stop, and scale
• Creativity in finding new ways to reach hard-to-access buyers
• Strong understanding of how Marketing and Sales work together to create pipeline
• Ability to move between strategy and hands-on execution
• Builder mentality
• Bias toward experimentation, learning, and moving quickly

Nice to have

• Healthcare experience

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Flexible PTO
• Unlimited travel budget to visit customer sites
• Bi-annual company off-sites
• Free meals in-office
• $5,000 relocation bonus
• Desk setup reimbursement
• Commuter benefits
• Monthly gym/wellness stipend

About the company

Vitalize is building the AI operating system for how health systems manage labor and capacity. They have raised more than $31M from healthcare and technology investors.