Vitalize
Product Marketing
San Francisco HQ, Remote. Posted a month ago
The role
This person will own positioning, messaging, and product launches. They will work at the intersection of Product, Sales, Customer Success, and Marketing to turn market and customer understanding into tools that help Vitalize win.
What you will do
- Own positioning and messaging.
- Build a strong understanding of healthcare leaders' problems, priorities, language, and buying process.
- Understand competitors, alternatives, and market dynamics.
- Lead product launches by building strategy and materials.
- Enable Sales teams with narratives, proof points, competitive intelligence, and materials.
- Partner with Customer Success and Content to articulate measurable impact.
- Inform product building and prioritization with customer, competitive, and market insights.
- Measure the effectiveness of messaging, launches, and enablement.
Required qualifications
- 5+ years of product marketing experience, ideally in B2B SaaS, healthcare, or another complex enterprise category.
- Exceptional ability to understand complicated products and make them simple.
- Strong customer instincts and genuine curiosity about how buyers think and make decisions.
- Experience developing positioning, messaging, launches, and sales enablement.
- Strong analytical instincts and comfort using customer and market data to form a point of view.
- Experience partnering closely with Product, Sales, Customer Success, and executives.
- Excellent writing and communication skills.
- High ownership and comfort operating without an established playbook.
Nice to have
- Healthcare experience
Benefits
- Medical, dental, and vision insurance
- 401(k) with company match
- Flexible PTO
- Unlimited travel budget to visit customer sites
- Bi-annual company off-sites
- Free meals in-office
- $5,000 relocation bonus
- Desk setup reimbursement
- Commuter benefits
- Monthly gym/wellness stipend
About the company
Vitalize is building the AI operating system for how health systems manage labor and capacity. They are trusted by leading health systems across the country.