Content Marketing

The role

The first Content Marketing hire will build the content engine and own the content strategy. You will interview customers and experts to create thought leadership, campaigns, and stories that help healthcare leaders understand Vitalize.

What you will do

• Own the content strategy including editorial strategy, themes, formats, and distribution plans.
• Write and produce customer stories, thought leadership, reports, guides, executive content, and webinars.
• Work with health system leaders to capture problems and outcomes.
• Partner with founders and internal experts to turn expertise into points of view.
• Build and optimize content for traditional search and emerging AI discovery.
• Build content campaigns from concept through creation and distribution.
• Track search visibility, engagement, conversion, and pipeline influence.
• Create systems and processes to make content easy to find, reuse, measure, and scale.

Required qualifications

• 4+ years of experience in content marketing, ideally in B2B SaaS, healthcare, or another complex industry
• Exceptional writing and editing skills
• Experience developing a content strategy and personally creating the work
• Strong interviewing skills
• Experience with SEO, content analytics, and using search and customer data
• Familiarity with how discovery is changing through AI search and LLMs
• Experience creating and distributing content across multiple formats and channels
• Strong cross-functional instincts
• High ownership and comfort with ambiguity
• Genuine curiosity about healthcare and the problems Vitalize is solving

Nice to have

• Experience in B2B SaaS, healthcare, or another complex industry

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Flexible PTO
• Unlimited travel budget to visit customer sites
• Bi-annual company off-sites
• Free meals in-office
• $5,000 relocation bonus
• Desk setup reimbursement
• Commuter benefits
• Monthly gym/wellness stipend
• An awesome office in Jackson Square, steps from the water

About the company

Vitalize is building the AI operating system for how health systems manage labor and capacity. They are trusted by leading health systems across the country.