Head of Marketing Science

The role

You will build and lead the Marketing Science function, reporting to the VP of Product. You will define measurement strategies, manage executive relationships with measurement partners, and lead a team of analysts to prove platform value through data.

What you will do

• Define Vibe's measurement strategy and maturity curve
• Build scaled frameworks for Conversion Lift, Geo Lift, MTA, MMM, and Brand Lift
• Own client-side measurement logic
• Partner with Product and Data Engineering to automate measurement frameworks
• Manage executive relationships with measurement partners
• Lead presentations with client leadership
• Design proof-of-concept tests with Sales
• Resolve data discrepancies between Vibe and client data
• Perform hands-on SQL analysis and troubleshooting
• Hire and develop a team of Data Analysts and Marketing Science managers

Required qualifications

• 10+ years in ad tech/performance marketing at a major platform or a measurement company
• Fluency in MMPs, pixels, post-backs, and attribution windows
• Experience building a team: hiring, coaching, and scaling analysts
• Hands-on experience running Incrementality, Conversion Lift, Geo Lift, MMM, or MTA studies
• Strong SQL skills
• Track record presenting data-driven recommendations directly to senior client stakeholders

Nice to have

• Known and connected in the measurement or performance marketing space
• Existing relationships with measurement partners or industry contacts

Benefits

• Variable pay
• Hybrid flexibility
• Full health coverage: medical, dental, and vision insurance
• 401(k) with matching
• Unlimited PTO
• Parental leave
• Annual offsite

Before you apply

• Recruiter screen
• Manager interview
• Case study interview
• Calibration interview

About the company

Vibe.co is an Audience First Streaming TV Advertising platform that is now a Walmart company. It provides tools for marketers to reach audiences and optimize campaigns using Walmart's first-party data.