VP, GTM Operations & Programs

The role

You will own the GTM Operations, Events, and Partnerships functions to align the sales engine. You will manage operating cadences, systems, and the roadmap for GTM surfaces in Sonar.

What you will do

• Own the operating cadence of the GTM organization including planning, targets, and pipeline reviews
• Own the systems and processes for Sales, SDRs, CSMs and AMs
• Own the numbers the GTM organization runs on
• Integrate Events and Partnerships into the plan and targets
• Partner with the Director of Events and Experiences on the annual events roadmap
• Own the pipeline mechanics around every event
• Connect events with partnerships and marketing
• Partner with the partnerships team on agency, technology, measurement, and Walmart Connect partners
• Make partner-sourced and partner-influenced revenue visible and attributable
• Lead the GTM Operations team and build the layer of leads and directors

Required qualifications

• 10+ years in go-to-market or revenue operations
• 5+ years leading leaders
• Acute GTM sense
• Ability to hold your own with sales leaders
• Experience running events, partnerships or comparable programs with pipeline results
• Experience designing an organization from first principles
• Ability to build with AI

Nice to have

• Ad tech or CTV experience
• Experience with a consumption or usage-based revenue model
• Experience being through an acquisition

Benefits

• Variable pay based on objectives
• Hybrid flexibility in NYC's Flatiron District
• Full health coverage including medical, dental, and vision insurance
• 401(k) with matching
• Unlimited PTO
• Paid parental leave
• Annual offsite

Before you apply

• Take-home assignment + live debrief
• Reference checks

About the company

Vibe.co is an Audience First Streaming TV Advertising platform. It became a Walmart company in August 2026.