Content Strategist, Paid Ads

The role

You will own the content behind Vibe's paid ads and bring the creative engine in-house. You will decide what to test, produce copy and creative concepts at volume, and prove results in cost per signup and pipeline.

What you will do

• Take over paid ad content including copy, static concepts, short video scripts and variants
• Scale output to 200–300 new creatives every week
• Keep a clear calendar of what is launching and what is in test
• Decide what to test including angles, hooks, offers and formats
• Review results with the paid media team every week
• Retire fatigued ads
• Build workflows that take one brief to hundreds of on-brand variants using Claude and creative tools
• Brief designers, creative agency and video and podcast lead
• Partner with product marketing for launches
• Own creative numbers including click-through rate, cost per signup and pipeline

Required qualifications

• 7+ years in performance creative, paid social content or ad copywriting
• Produced ad creative at volume, hundreds of assets a week
• Can show what testing taught you in numbers
• Eye for creative performance
• Deep bank of references across brands and categories
• Built content workflows with AI, with specific examples of what it changed
• Comfortable in ad platform data such as LinkedIn Campaign Manager and Meta Ads Manager

Nice to have

• B2B SaaS, ad tech or CTV experience
• Design or video editing skills in tools like Figma, Premiere or CapCut
• Experience at a performance creative agency

Benefits

• Variable pay
• Hybrid flexibility
• Full health coverage including medical, dental, and vision insurance
• 401(k) with matching
• Unlimited PTO
• Parental leave
• Annual offsite

Before you apply

• Recruiter screen
• Manager interview
• Take-home assignment + live debrief
• Calibration interview
• Reference checks

About the company

Vibe.co is an Audience First Streaming TV Advertising platform. It became a Walmart company in August 2026.