VP, Marketing

The role

The VP of Marketing will own and scale a revenue-driven marketing engine to drive growth, enterprise pipeline, and category leadership. This person will build a repeatable go-to-market system and report directly to the CEO.

What you will do

• Own marketing-sourced and influenced pipeline targets across Enterprise, Mid-market DSO, and SMB segments
• Build and scale predictable demand generation engines
• Drive pipeline creation targeting 500+ mid-market DSOs
• Improve conversion rates, deal velocity, and win rates in partnership with Sales
• Own and define the category of AI-powered dental care
• Develop and amplify the unified platform narrative
• Drive thought leadership, PR, and market presence
• Support complex, multi-stakeholder enterprise sales cycles
• Build and execute comprehensive channel and partner marketing programs
• Develop customer marketing programs for expansion, retention, and advocacy

Required qualifications

• 10+ years of B2B marketing experience
• 5+ years in leadership roles scaling marketing from early traction to repeatable growth
• Proven track record of owning pipeline and revenue outcomes across Enterprise, Mid-market, and SMB segments
• Strong foundation in product marketing OR demand generation
• Experience in complex B2B SaaS sales cycles
• Experience with channel/partner marketing, customer lifecycle marketing, and brand building
• Builder mentality with 70% operator / 30% strategist balance
• Strong analytical mindset and revenue operations experience
• Exceptional storytelling skills

Nice to have

• Experience in healthcare, AI, or regulated industries
• Experience marketing to clinicians, providers, or healthcare systems
• Track record at category-defining companies with experience in new market creation

Benefits

• Competitive compensation and meaningful equity
• Unlimited PTO
• 100 percent company-paid dental and vision coverage
• Generous medical contributions

About the company

Videa helps dental clinicians deliver better care to millions of patients through AI. The company has raised more than $67 million from investors including Threshold Ventures, Spark Capital, Zetta Venture, and Pillar VC.