Product Marketing Manager- Intelligence

The role

This role owns the go-to-market strategy, positioning, and messaging for Momentum and Insights. You will drive the campaign and pipeline motion to turn the product story into bookings.

What you will do

• Define positioning, messaging, and market narrative for Momentum and Insights
• Own the S2 pipeline goal for the unit alongside Demand
• Develop campaign strategy including audience, message, and campaign briefs
• Partner with Sales to build competitive positioning, objection handling, and pricing narrative
• Own the go-to-market plan for product launches
• Track market and competitive intelligence to shape campaigns and sales conversations
• Collaborate with other product-line PMMs to ensure coherent positioning

Required qualifications

• 5+ years in product marketing, field marketing, or a hybrid GTM role at a B2B SaaS company
• Real accountability for pipeline or bookings
• Experience owning go-to-market strategy end to end
• Comfort partnering with a channel-execution team
• Track record of being in front of prospects, customers, or analysts
• Strong written and verbal communication skills
• Ability to brief a sales team and interface with executive leadership
• Fluency with AI tools as part of everyday research, positioning, and content workflow
• Comfort with ambiguity and a lean team

Nice to have

• Experience in nonprofit tech, higher ed, or relational verticals
• Marketing a multi-product platform
• Building a PMM function from scratch

Benefits

• Market competitive pay leveraging Carta data
• Employee recognition through Bonusly
• 401(k) retirement plan with 50% match up to 6% of compensation after 90 days
• Unlimited PTO
• Paid volunteer days
• Company holidays
• Employer-contributed healthcare benefits including medical, dental, and vision
• HSA and FSA options
• 12 weeks primary parent leave at full pay
• 4 weeks secondary parent leave at full pay
• Company outings and events

About the company

Virtuous software powers the world’s leading nonprofits and aims to create $10B in net new generosity. The company focuses on helping nonprofits better connect with and inspire their donors.