Product Marketing Manager- Donor Experience

The role

This role owns the go-to-market strategy, campaigns, and pipeline for Virtuous Raise and Virtuous Volunteer. You will define positioning and messaging to drive revenue and support sales enablement.

What you will do

• Define positioning, messaging, and market narrative for Virtuous Raise and Virtuous Volunteer
• Own pipeline and revenue goals for the unit
• Work with customer marketing to grow adoption in the existing base
• Develop campaign strategy and briefs in partnership with Demand
• Build sales enablement tools including competitive positioning and pricing narrative
• Provide air cover for Sales during deals
• Own the go-to-market plan for product launches
• Track market and competitive intelligence to shape campaigns and sales conversations

Required qualifications

• 5+ years in product marketing, demand/campaign marketing, or a hybrid GTM role at a B2B SaaS company
• Real accountability for pipeline or bookings
• Experience owning go-to-market strategy for a product or product line end to end
• Comfort partnering with a channel-execution team without running those channels yourself
• A track record of being in front of prospects, customers, or analysts
• Exceptionally organized project planner and manager
• Fluency with AI tools as part of everyday research, positioning, and content workflow
• Comfort with ambiguity and a lean team

Nice to have

• experience in nonprofit tech, higher ed, or another relational, long-sales-cycle vertical
• experience building a PMM function from scratch

Benefits

• Market competitive pay leveraging Carta data
• Employee recognition through Bonusly
• 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days
• Unlimited PTO
• Paid volunteer days
• Company holidays
• Employer-contributed healthcare benefits including medical, dental, and vision
• Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) options
• 12 weeks primary parent leave, full pay
• 4 weeks secondary parent leave - full pay
• Adoption leave - full pay
• Company outings and events

About the company

Virtuous software is powering the world’s leading nonprofits and inspiring a new generation of generosity. The company aims to create $10B in net new generosity by helping nonprofits connect with and inspire donors.