Senior Product Marketing Manager

The role

The Senior Product Marketing Manager will own product positioning, messaging, and go-to-market strategy for X-LAB product categories. This role translates technical engineering and manufacturing advantages into compelling stories for riders and retailers.

What you will do

• Own product positioning, messaging, and go-to-market strategy.
• Translate technical specifications and engineering innovations into product stories.
• Lead cross-functional product launches from planning through market introduction.
• Develop product marketing assets including briefs, sales tools, and website content.
• Partner with China product and engineering teams to understand the product roadmap.
• Maintain understanding of the competitive landscape and category trends.
• Gather market feedback from dealers, riders, media, and athletes.
• Support media launches, product reviews, demo programs, and trade shows.
• Establish and maintain the product marketing calendar and launch processes.
• Define how the product portfolio fits together with clear value propositions.

Required qualifications

• 5+ years of experience in product marketing, product management, or related roles within cycling, sporting goods, outdoor, mobility, or another product-driven industry with heavy consumer touchpoints.
• Proven experience bringing physical products to market and coordinating complex cross-functional launches.
• Ability to translate technical product features into consumer benefits and storytelling.
• Understanding of positioning, pricing, competitive analysis, customer segmentation, and go-to-market strategy.
• Experience developing product marketing materials across ecommerce, retail, sales, PR, and dealer channels.
• Strong project management skills to manage multiple products, launches, stakeholders, and deadlines.
• Experience working with product designers, engineers, sales teams, creative teams, retailers, and senior leadership.

Nice to have

• A genuine passion for cycling.
• Experience working with international product development or manufacturing teams, particularly across Asia and North America.
• Fluency in Mandarin or experience collaborating closely with China-based teams.

Benefits

• Competitive salary
• Demo bike fleet and comprehensive travel allowances
• Generous time off policy
• Comprehensive medical, dental, and vision coverage
• Office space in beautiful Santa Monica, CA

About the company

XDS is the world’s largest and most vertically integrated bicycle manufacturer and the largest maker of carbon fiber frames. X-LAB is the in-house performance bicycle line by XDS.