Principal Product Manager

The role

The Principal Product Manager will own and manage X-LAB product lines from concept to launch and iteration. This role involves working cross-functionally with engineering, design, marketing, and distribution to develop and grow product lines.

What you will do

• Own and manage X-LAB product lines end-to-end
• Lead the definition, development, and launch of products
• Collect feedback from riders, dealers, and service teams
• Work with engineering and design teams to drive continuous product improvements
• Partner with Marketing to translate product features into stories and launch assets
• Develop product go-to-market materials including training content, manuals, and documentation
• Build alignment and buy-in for product vision across internal teams, suppliers, and partners

Required qualifications

• 6+ years of experience in product development, consumer hardware, automotive, micromobility, cycling, or related industries
• Proven track record of successfully bringing high-volume consumer products to market, ideally at 100,000+ unit scale
• Strong familiarity with the full product development lifecycle
• Experience working closely with suppliers, OEM/ODM partners, and manufacturing teams
• Willingness and enthusiasm for domestic and international travel (approximately 25%)
• Ability to work cross-functionally and thrive in a fast-paced environment

Benefits

• Competitive salary
• Demo bike fleet
• Generous time off policy
• Comprehensive medical, dental, and vision coverage
• Office space in beautiful Santa Monica, California

About the company

XDS is a vertically integrated bicycle manufacturer and the largest maker of carbon fiber frames. X-LAB is their in-house performance bicycle line launched in April 2026.