VP of Growth Content

The role

The VP of Growth Content will lead a global team to build an AI-native content operating model. This leader will develop global content strategy across the funnel and use data-driven insights to drive growth through paid advertising, lifecycle marketing, web, and sales assets.

What you will do

• Deliver the end-to-end content system from inputs through performance optimization.
• Build an AI-native operating model to improve speed, quality and scalability.
• Simplify decision-making and review flows to improve output speed.
• Create repeatable ways to turn strategic inputs into effective content outputs.
• Maintain total brand consistency across all content touchpoints.
• Lead, coach, and develop a global content organization.
• Build a measurement approach that connects content performance to business outcomes.
• Partner with analytics, product, performance marketing, regional marketing, and customer teams.
• Use data to shape investment decisions, optimization, channel mix, and content priorities.
• Build strong partnerships across global, regional, and functional teams.

Required qualifications

• Deep leadership experience in SaaS, fintech, or complex B2B/B2B2C subscription ecosystem environments.
• Proven track record of redesigning operating models.
• Demonstrated success using AI to rethink content systems, workflows, governance, and production economics at scale.
• Strong partnership experience with Product Marketing, Communications, Performance Marketing, SEO, and Sales Enablement.
• Strong evidence of driving measurable business impact through content across multiple stages of the funnel and customer lifecycle.
• Experience working in a large global matrix, with the ability to influence across teams and functions without relying on formal authority alone.
• Ability to move between strategy and execution, including comfort getting into the operational details when needed.
• Experience leading and upgrading teams through change, including talent assessment, coaching, organizational design, and raising standards.
• High comfort with ambiguity, complexity, and building structure where it does not yet exist.

Nice to have

• Experience serving small business and partner audiences such as accountants, bookkeepers, or channel ecosystems.
• Experience building growth content systems that use proprietary data, customer insight, and research as differentiated inputs.
• Strong judgment on channel strategy, editorial and design quality, audience needs, and content effectiveness.

Benefits

• Annual bonus
• Equity (RSU) programs
• Medical
• Dental
• Vision
• 401(k) match
• 21 days PTO
• 10 days of Wellbeing leave
• 5 days of Xtra Leave
• 1 volunteer day
• 12 paid holidays
• Paid parental leave

Before you apply

• Xero uses AI to help screen applications based on job-related qualifications.

About the company

Xero aims to supercharge small businesses by making them more efficient and connecting them with big business technology.