Marketing Automation Specialist

The role

You will design, build, test, schedule, deploy, and report on global and regional communications using a modern marketing tech stack. You will use Salesforce Marketing Cloud to reach small business users worldwide.

What you will do

• Design, build, test, schedule, deploy, and report on global and regional communications
• Use Salesforce Marketing Cloud and in-product messaging tools for campaign creation and deployment
• Build dynamic, personalized content using HTML, AMPscript, and SQL
• Manage end-to-end campaign QA, audience segmentation logic, and data troubleshooting
• Standardize build patterns and update team documentation
• Deliver operational sends
• Refine reusable email templates and document clear processes
• Partner with regional marketers on quarterly communication plans

Required qualifications

• Experience managing multi-region or multi-segment email and CRM campaigns
• Technical capability using HTML, CSS, AMPscript, and SQL for dynamic content creation
• Solid understanding of data ingestion, file imports, and audience segmentation rules
• Demonstrated ability to run end-to-end campaign QA, resolve automation issues, and evaluate delivery metrics
• Strong cross-functional collaboration skills to manage competing deadlines and translate technical requirements clearly
• A proactive approach to documenting processes, sharing knowledge, and simplifying daily workflows

Benefits

• Flexible hybrid work environment
• Access to modern office spaces
• Dedicated boost days

About the company

Xero has a high-performing Global Customer Engagement team that works in close partnership with Regional Marketing, Product Marketing, and Data & Insights specialists.