Director GTM Execution (12 Months FTC)

The role

The GTM Director for the UK will drive strategic execution of go-to-market initiatives across the region. You will act as a link between product development and commercial teams to ensure product launches deliver on commercial objectives.

What you will do

• Define, evolve, and execute the UK GTM strategy and operating model.
• Lead cross-functional alignment forums across Sales, Marketing, Product, and CX teams.
• Oversee the UK GTM roadmap using tools like Asana.
• Leverage AI technology to streamline delivery and cross-team communication.
• Maintain comprehensive documentation across strategic initiatives, relationships, and decisions.

Required qualifications

• Strategic leadership experience driving complex, multi-regional GTM programmes and commercial launches within SaaS or technology environments.
• Strong cross-functional partnership skills to align Sales, Marketing, Product, and Operations teams.
• Broad commercial acumen.
• Decision-making ability in ambiguous or fast-paced situations.
• Familiarity with modern project portfolio management tools such as Asana or Jira.
• Curiosity and practical experience using AI tools to boost efficiency, streamline reporting, and improve daily workflows.
• Exceptional communication abilities for synthesizing progress, risks, and recommendations for executive leadership and steering committees.

About the company

The UK Operations & Strategy team drives regional operational priorities to support Xero's overall strategy and product delivery. Xero is a Great Place to Work UK accredited company.