Senior Creative Strategist (m/f/d)

The role

You will translate performance data into stories, hooks, and formats to drive paid social growth. You will work at the intersection of performance marketing and the creative team to build testing roadmaps and align design, content, and influencer teams.

What you will do

• Deliver detailed creative briefs, direct-response copy, and frame-by-frame storyboards.
• Monitor micro-metrics to diagnose asset performance and propose iterations.
• Streamline the asset request pipeline and manage the feedback loop between media buyers and designers.
• Supply production and influencer teams with data-backed insights and performance trends.
• Design and build A/B testing roadmaps for hooks, visual formats, and messaging angles.
• Map creative concepts and angles to consumer personas for evergreen and seasonal campaigns.
• Spot native platform trends by maintaining a swipe file and mapping competitor strategies.
• Present monthly reviews by synthesizing weekly learnings for stakeholders.
• Audit and advise on e-commerce landing pages for post-click alignment.
• Build secondary channel playbooks by adapting creatives for Pinterest, Snapchat, or Reddit.

Required qualifications

• 4+ years of experience in creative strategy or content strategy, ideally within a D2C or e-commerce brand and in touch with performance marketing.
• Proven experience optimizing paid social creative assets for Meta and/or TikTok.
• Comfortable working with performance data to translate it into new creative angles.
• Experience writing creative briefs, scripts, or storyboards for a design team.
• Strong cross-functional collaborator.
• Familiarity with workflow and creative analytics tools (e.g. Motion or similar).
• Fluent in English.

Nice to have

• Visual production skills (e.g. Canva)
• Italian or French language

Benefits

• Work in a start-up environment with a passionate team.
• Professional growth and advancement opportunities.
• Dog-friendly office in Berlin's Prenzlauer Berg.
• Free drinks and snacks.
• Hybrid working.
• Inclusive workplace with flat hierarchies.
• Employee discounts on Yepoda products.
• Monthly benefits budget via the Probonio app.

Before you apply

• Please upload your CV and Cover Letter in English language.

About the company

Yepoda is a fast-growing beauty start-up based in Berlin that brings Clean K-Beauty Innovations to Europe, the UK, and the US. It is a certified B Corp™ with a team of over 120 individuals.