Yubo
Senior Marketing Manager
Paris - Full Remote. Posted 26 days ago
The role
The Senior Marketing Manager will translate brand strategy into an executable US marketing programme. This role involves leading integrated brand campaigns, managing paid-media planning, and building influencer capabilities.
What you will do
- Lead the development and execution of priority brand campaigns in the US
- Translate positioning and audience priorities into cultural marketing activity
- Develop integrated channel plans across paid, earned and owned activity
- Own campaign budget planning and day-to-day management
- Establish effective working rhythms across Brand, Creative, PR, Product, UA and Data
- Work with Data and UA to analyse performance and make optimisation recommendations
- Build measurement plans for campaigns, tests and experiments
- Build plans and operating models for influencer activity
- Manage influencer agency relationships
Required qualifications
- Experience in brand and integrated marketing
- Track record of delivering integrated campaigns across paid, owned and earned channels
- Understanding of the US market and how 18–24-year-olds engage with brands, culture and social platforms
- Experience owning campaign and paid-media planning and management
- Confidence analysing campaign performance and translating data into recommendations
- Experience working closely with creative teams to develop campaign platforms and briefs
- Proactive, autonomous and highly collaborative working style
Nice to have
- Experience in a high-growth tech, consumer app, entertainment, lifestyle or youth-culture business
- Experience in close partnership with performance marketing, creative and comms teams
- Curiosity for less traditional channels, partnerships and approaches
Before you apply
- First call with Nicolas, Talent Acquisition
- A technical test with Alex, our Brand Director
About the company
Yubo is a real-time social discovery platform where users meet for friendship, crushes and community. The team is international, multicultural and focused on building a safe digital space for Gen Z.