Sr. Product Marketing Manager, Enterprise

The role

You will build enterprise GTM for Zapier's next chapter, including standing up GTM for Sidekick and shaping the governance narrative. You will partner with Sales, Product, and Marketing leaders to bring enterprise Zapier to market.

What you will do

• Lead enterprise GTM strategy for new products like Sidekick
• Help shape enterprise ICP and motion into a focused, repeatable GTM
• Own the Governance story regarding secure auths, identity management, and safety
• Shape talk tracks around Zapier's differentiators
• Work with customer advocacy team on case studies and proof points
• Bring product-level depth to competitive deals
• Collaborate with PMMs on positioning, launches, and stories
• Partner with product and sales to shape and close enterprise opportunities
• Translate product updates into field-ready materials
• Feed deal feedback back to product on commercial readiness

Required qualifications

• 8+ years in product marketing with meaningful time supporting enterprise sales
• Experience landing product-market fit for a new product
• Deep product and technical depth including understanding MCP or agent-based workflows
• Ability to explain technical concepts in plain language for C-level buyers
• Entrepreneurial at enterprise scale
• Ability to use data to form strong opinions from customer conversations and experiments
• Comfortable collaborating async with clear written updates and tight docs
• Active use of AI tools to work more efficiently
• Comfortable with enterprise buyers including shaping proposals and supporting demos

Nice to have

• Ideally you've built automations yourself

Before you apply

• Answer in-depth questions in the application
• If you receive an offer, you will need to include your most recent educational experience for a background check

About the company

Zapier builds and uses automation to make work more efficient, creative, and human.