Zeely

CRM & Email Marketing Lead

Remote. Posted 9 months ago

The role

You will develop CRM and email marketing from strategy to scalable flows to impact user activation, retention, and monetization. You will build email, push, and in-app communications and conduct A/B tests.

What you will do

  • Develop CRM and email marketing throughout the user journey
  • Build email, push, and in-app communications
  • Create and scale onboarding, retention, reactivation, and win-back flows
  • Launch CRM initiatives to impact conversion, ARPU, LTV, churn, and revenue
  • Develop segmentation and personalization of communications
  • Plan and conduct A/B tests
  • Collaborate with Product, Analytics, Engineering, and Growth teams

Required qualifications

  • 6+ years of experience in CRM, lifecycle, retention, or product-led marketing in product or SaaS companies
  • Experience with full ownership of CRM direction
  • Strong cases where CRM influenced activation, retention, conversion, and revenue
  • Confident work with data including cohort analysis, funnels, segmentation, and experiment evaluation
  • Deep understanding of activation, retention, and monetization mechanics in subscription or usage-based products
  • Experience working with large user bases of 100k+ MAU
  • Strong expertise in segmentation and personalization
  • Ability to work at the intersection of Product, Analytics, and Engineering
  • High level of autonomy, ownership, and responsibility for results
  • Readiness to remain hands-on while building scalable processes

Benefits

  • Work with most modern technologies and develop AI tools
  • Strong team of A-level players
  • Remote-first format
  • Regular performance reviews
  • Space for professional growth, greater impact, and career development

Before you apply

  • Intro call
  • Head of Product Interview
  • Test Task
  • Final Interview
  • Reference Check

About the company

Zeely AI is an AI marketing platform that helps businesses create UGC videos and ad creatives, launch campaigns in Meta and TikTok, and track results in one product. The company has 200+ people in the team and 2,000,000+ businesses use it.

CRM & Email Marketing Lead at Zeely | JobZoey