Marketing Analytics Lead

The role

You will lead the development of marketing analytics to help Zeely scale marketing and make data-driven decisions. You will build the analytics strategy, predictive models, and attribution systems while managing the team.

What you will do

• Building and developing the Marketing Analytics system.
• Analyzing marketing performance including CAC, LTV, ROAS, ROI, unit economics, funnel and cohort metrics.
• Forming approaches to evaluate marketing channels, campaigns and budget allocation.
• Finding growth opportunities in data and forming recommendations for scaling and efficiency.
• Validating analytical approaches and developing expertise within the team.
• Collaborating with Marketing, Growth, Product, Data and Engineering.
• Developing a culture where analytics proactively finds business problems and opportunities.

Required qualifications

• 2+ years of experience in Marketing Analytics Lead, Growth Analytics Lead or similar roles with high ownership.
• Practical experience in performance marketing or growth analytics in product or performance-driven companies.
• Deep understanding of CAC, LTV, ROAS, ROI, payback, unit economics, funnels, cohorts and attribution.
• Experience building or developing predictive or forecasting models for ROI, LTV, revenue or other business decisions.
• Experience working with large volumes of marketing data and understanding data quality, validation and anomaly detection.
• Ability to find insights in data and turn them into recommendations for growth, scaling and marketing investment efficiency.
• Experience in leadership, mentorship or validating the work of other analysts.
• Strong cross-functional interaction skills with Marketing, Product, Data, Engineering and Leadership teams.
• High level of ownership and proactivity.

Nice to have

• Experience building a Marketing Analytics function or analytical processes from scratch.
• Experience with mobile apps, subscription products or large performance marketing budgets.
• Practical experience with marketing attribution, tracking, pixels and paid acquisition analytics.
• Experience building forecasting or predictive models for marketing scaling.
• Knowledge of modern BI and data stack.
• Experience building alert systems, monitoring and data quality control.
• Experience managing or building an analytics team.

Benefits

• Real ownership of the Marketing Analytics function.
• Direct access to Marketing Leadership.
• Potential development to Head of Marketing Analytics.
• Work with modern technologies and AI tools.
• Remote-first format.
• 18 Day Off per year.
• 3 fully paid Sick Leave days per year.
• Unlimited Sick Leave with 70% compensation.
• Regular performance reviews.
• Full support for Ukrainian FOP.

Before you apply

• Recruitment process: Intro Call, Hiring Team Interview, Test Task, Final Interview, Reference Check, Offer

About the company

Zeely AI is an agentic AI platform for creating, launching and scaling paid advertising. The platform allows for creating ad creatives, UGC videos, viral content and banners to launch campaigns on Facebook and Instagram.